Free online seminar for physicians & providers
The Practice Reset
- Live Online
- Thu, Sep 1, 2026
- 12:30 PM CT
You became a doctor to help people – not to fight red tape. We help physicians and advanced practice providers build their own cash-based, functional-primary care practices – just like we did.
Free to attend - the replay is sent to everyone who registers.
Medical providers are facing:
- Crushing administrative burden
- Limited time with patients
- Burnout despite years of training
- No clear roadmap for building a sustainable clinic outside insurance-driven systems
You’re overwhelmed. Drowning in paperwork. Burned out from short visits and low reimbursements. Outsiders are controlling how you practice medicine—and you’re over it.
You’re not alone. Thousands of incredible doctors feel trapped in a broken system.
Most providers want the same things:
- Time to deliver meaningful, root-cause care
- Freedom & Autonomy over how they practice
- A clinic model that works financially
- Alignment with why they entered medicine in the first place
The challenge isn’t motivation.
It’s clarity.
What you’ll walk away with - in about 50 minutes
1
The Reality
2
The Alternative
3
The Roadmap
4
Your Next Step
The problem isn’t your passion for medicine – it’s the system you’re practicing in.
This Seminar gives you a clear, proven path to build a clinic centered on better care, stronger teams, and sustainable profit. When your model is designed intentionally, everything else becomes simpler.
You don’t need more theory.
You need guidance from people who’ve already built what you’re trying to create.
Why This Seminar Exists
The seminar was created by the founders of SALT Health, to share their Playbook for building strong, profitable, independent functional primary care clinic.
Together, they have:
- Built a profitable medical clinic from the ground up
- Intentionally left the insurance-driven model
- Solved operational, financial, and clinical challenges firsthand
- Continued refining their model in real time
- Pioneered the integration of integrative and functional medicine into primary care
- Integrated a multidisciplinary wellness team—including health coaching, nutrition, personal training, and medical providers—to deliver comprehensive care and strong patient outcomes
- Been recognized five times as the BEST Medical Facility in Northwest AR, a thriving community with more than 600,000 people
This is not theory.
It’s lived experience—and we’re ready to share.
Your Guides
SALT Health’s founders broke free from the system and built a thriving, patient-centered, cash-based practice—and now, we’re helping others do the same. We’ve built a model that works—for patients and for physicians.
Aunna Herbst, DO, ND, CFMP
Clinical Leadership
- 20+ years of experience bringing root-cause care into primary care settings
- Helped launch and lead clinical operations for the Cleveland Clinic Center for Functional Medicine
- Authored Functional Medicine in Primary Care, educating clinicians on personalized medicine
- Received a research sponsorship award from the American Osteopathic Association and speaks nationally on functional medicine topics
- Contributed to continuing medical education and faculty roles across national medical education platforms
Jordan Cash, MHA, FACHE
Operations & Management
- 20 years of leadership experience in healthcare administration and executive roles
- Served as hospital president and system-level executive across rural and metropolitan markets, including hospitals with 500+ beds
- Led operations for 200+ providers across 100+ clinic locations, driving growth and clinical performance
- Oversaw operational excellence, strategic direction, and talent development in complex health systems
Jessica Cash
Branding, Marketing & Patient Experience
- 15+ years of experience in branding, marketing, and customer engagement
- Certified Business Made Simple Coach, guiding entrepreneurs toward clarity and profitability
- Designer of marketing systems and patient experiences that built trust, retention, and strong clinical outcomes
- Aligns clinic values with profitable, scalable business operations
- Lead Customer and Prospect Journey Mapping
Our model works with patients in the real world:
90.91%
of SALT Health Members report they are likely or extremely likely to continue care for 2+ years
91.4%
SALT Health Members report being very or extremely satisfied with care
9 of 10
Members strongly recommend SALT Health to friends and family.
5x
voted Best Medical Facility in Northwest Arkansas
Reserve Your Free Seat
The Practice Reset is a free 50-minute online seminar
Tuesday, September 1, 2026 at 12:30 PM Central
- Free to attend
- Live Q&A with the SALT founders
- Replay sent to everyone who registers
- Leave with one clear next step
A Physician’s Perspective on Leadership and Patient-First Care
Jordan was recently featured on a physician’s podcast. Hear from Dr. John Bushman, who worked directly with Jordan Cash, on what set his leadership apart – and what led Jordan to partner with Dr. Aunna Herbst and Jessica Cash to build a successful, root-cause model of care outside of the insurance driven system.
You don’t need to have everything figured out.
You just need the first right step.
A better way to practice medicine is possible.
This Seminar shows you how.
Summit FAQs
Is this a sales event?
No. It’s educational. We share what has actually worked for us. There’s one optional next step at the end, with zero pressure.